Wow! Just wow, guys!
I just LOVE this , but I love this (3 in particular) even better! :)
You REALLY know how to innovate! My respect to both of you.
Sunday, February 10, 2008
Sunday, December 16, 2007
Response to 'Mission'
Monday, December 10, 2007
VGA awards show yesterday...
I was watching the whole VGA awards event yesterday on Spike. I was... mmm... TERRIBLE.
I was just TERRIFIED by what they were doing there...
First, my wife asked me a question during the show: "Who are these people?", - and she was RIGHT. Geeks from studios receiving awards... mmm... very-very questionable! Events are about 'celebrities' (IMHO) and there were just a couple of them present. What I would do? I would hire celebrities popular among target audiences of the game, be it rapers, be it cute girls-singers, movie-stars in costumes, whoever... to accept awards for the winner.
Another outright terrifying part of experience were commercials! Dew, some chewing-gum company and Burger King. The message was pretty much like: "We know that you play games chewing a burger and drinkng soft drink, here you are!",- are you serious, people? No, I understand that it's more or less like that, but... cmon! There are many other things you can sell to this audience, namely: music (where were the record labels?), gadgets and computer stuff (where was Dell?), clothes (where were Levi's with their jeans?)... AND... AND!... Internet services!!! People in the Valley are sleeping! Apparently they are!
Anyway, I was disappointed and happy at the same time - it was the way it shouldn't been done, and it was a clear indication of what can be done and how much cooler it can be. It was
'informative'/'educating' to say the least. Please, pay attention to these things, people.
I was just TERRIFIED by what they were doing there...
First, my wife asked me a question during the show: "Who are these people?", - and she was RIGHT. Geeks from studios receiving awards... mmm... very-very questionable! Events are about 'celebrities' (IMHO) and there were just a couple of them present. What I would do? I would hire celebrities popular among target audiences of the game, be it rapers, be it cute girls-singers, movie-stars in costumes, whoever... to accept awards for the winner.
Another outright terrifying part of experience were commercials! Dew, some chewing-gum company and Burger King. The message was pretty much like: "We know that you play games chewing a burger and drinkng soft drink, here you are!",- are you serious, people? No, I understand that it's more or less like that, but... cmon! There are many other things you can sell to this audience, namely: music (where were the record labels?), gadgets and computer stuff (where was Dell?), clothes (where were Levi's with their jeans?)... AND... AND!... Internet services!!! People in the Valley are sleeping! Apparently they are!
Anyway, I was disappointed and happy at the same time - it was the way it shouldn't been done, and it was a clear indication of what can be done and how much cooler it can be. It was
'informative'/'educating' to say the least. Please, pay attention to these things, people.
Tuesday, December 4, 2007
Mission development
Hey, Yolto people!
Here's what I've just read on VWN and I suggest you to use it in your development of your mission.
"Why in the world dont these World developers listen to what people want instead of trying to figure out what to sell them and how they think. The key to making these worlds work is customer services and filling a demand or need, not creating one with screwed up logic. I read thru the different blogs covering this subject and the view i get is that people want a way to express themself to each other. They dont need another silly game,a facebook or myspace approach. " (here).
The key part of it is of course: "... people want a way to express themself to each other..." PERIOD. That was a good way to put it, isn't it?
Here's what I've just read on VWN and I suggest you to use it in your development of your mission.
"Why in the world dont these World developers listen to what people want instead of trying to figure out what to sell them and how they think. The key to making these worlds work is customer services and filling a demand or need, not creating one with screwed up logic. I read thru the different blogs covering this subject and the view i get is that people want a way to express themself to each other. They dont need another silly game,a facebook or myspace approach. " (here).
The key part of it is of course: "... people want a way to express themself to each other..." PERIOD. That was a good way to put it, isn't it?
Saturday, December 1, 2007
Registrations, Authentication and subscription mechanisms.
It's interesting that not so many people pay attention to one of the most significant achievements VW's have introduced. Namely, for any object, business-process or whatever is happening in-world people are authenticated. Because VW is 'behind the log-in' many parameters of 'partial identity' are available at all times and to any application in-world. In other words - applications built as a mash-up with any VW can rely on VW's identity capabilities.
It's something very familiar from the latest developments on the web. There e-mail has become a 'de-facto ID' for many reasons. Because it's a channel of communication in the first place. If you want to retain a customer - you need it. In fact the only thing you need to have to retain a customer is the ability to communicate with her/him when necessary.
There is another aspect of this as well. External applications should be invoked by certain actions of a person in-world. In VW environment every attempt to use an application or part of it's capabilities gives us some 'identity data' of a person who interacts with the service in-world. Also, there is a simple 'subscription mechanism' and it solves the main problem of any and every web-based application, namely: how do you UN-subscribe? On the web you need to go back to the web-site, access 'settings' and change them. In VW you just don't use an item, a service or any other type of application and it doesn't 'bother' you anymore.
Please think about it more closely, yolto guys and gals, I think it's the most important property of VW environments that can help building social applications in a less intrusive and abusive way than it is being done on the web these days.
It's something very familiar from the latest developments on the web. There e-mail has become a 'de-facto ID' for many reasons. Because it's a channel of communication in the first place. If you want to retain a customer - you need it. In fact the only thing you need to have to retain a customer is the ability to communicate with her/him when necessary.
There is another aspect of this as well. External applications should be invoked by certain actions of a person in-world. In VW environment every attempt to use an application or part of it's capabilities gives us some 'identity data' of a person who interacts with the service in-world. Also, there is a simple 'subscription mechanism' and it solves the main problem of any and every web-based application, namely: how do you UN-subscribe? On the web you need to go back to the web-site, access 'settings' and change them. In VW you just don't use an item, a service or any other type of application and it doesn't 'bother' you anymore.
Please think about it more closely, yolto guys and gals, I think it's the most important property of VW environments that can help building social applications in a less intrusive and abusive way than it is being done on the web these days.
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